How to Brand your Office Space
Your office space is more than just where you conduct business—it’s a reflection of your company’s identity and values. Whether you’re a startup aiming to establish your presence or an established business looking to refresh your image, effectively branding your office space can have a significant impact on your success.
At Making Moves, we’ve helped countless businesses find and move into office spaces that genuinely feel like a representation of who they are. In this guide, our experienced London relocation consultants share their expert advice and actionable tips on what office branding is, the benefits it can bring to you and your team, and how to do it effectively. Plus, keep reading to discover how we helped Pasta Evangelists inject their brand identity into their new office space.
Ready to create a workspace that truly represents your brand? Let’s get started.
So, what is office branding?
Office branding is all about designing your workspace to reflect your company’s brand identity. It’s not just about stamping your logo on the walls or using your brand colours; it’s about creating an environment that embodies your business’s values, culture, and mission. Every element should work together to create a cohesive and engaging experience, from layout and furniture to artwork and lighting.
“Just as your logo, website and marketing shape the public perception of your business, so too does the branding of your office space. Office branding can help reinforce your company’s message in a tangible way for both your employees and clients. A well-branded office clearly communicates who you are and what you stand for as a business.”
– Jemma McIlroy, Senior Project Manager at Making Moves
The Benefits of Office Branding
Pasta Evangelists, Office Space
So, now that we’ve covered what office branding is, let’s explore its benefits. Having an office space that looks and feels like your brand offers much more than just visual appeal, here are some key benefits:
Enhanced Company Identity: A branded office reinforces your company’s identity daily, aligning employees with the company’s mission and fostering a stronger sense of belonging and pride.
Improved Employee Morale and Productivity: Employees who feel connected to their workplace are more engaged and motivated. A thoughtfully designed space that meets team needs can boost productivity and enhance job satisfaction.
Stronger Client Impressions: First impressions matter, especially in business. A well-branded office can impress clients and visitors, showcasing your professionalism and attention to detail. It sets the tone for how your business is perceived, enhancing your reputation.
Cohesive Brand Experience: Office branding ensures a seamless brand experience from the moment someone steps into your space, reinforcing your brand message across all touchpoints and helping to create a lasting impression.
Attracting and Retaining Talent: In today’s competitive job market, top talent is looking for more than just a paycheck—they want to work in an environment that aligns with their values. A well-branded office can make your company more attractive to potential hires and help retain current employees by fostering a positive workplace culture.
How to Brand Your Office Space Effectively
Branding your office space requires thoughtful planning and execution. Here’s how to do it effectively:
Step 1: Understand your Brand
Pasta Evangelists, Office Space
Before you start designing, it’s crucial to have a deep understanding of your brand. Consider your core values, the culture you want to promote, and how you want clients and employees to feel when they step into your office. These insights will guide your design choices and ensure your office authentically represents your brand.
At Making Moves, our relocation consultants take the time to understand these aspects through thorough workplace analysis and space planning. This approach ensures that we create a workspace that reflects your brand’s identity and meets the needs of your team.
Step 2: Design with your Brand Values in Mind
Once you have a clear understanding of your brand, the next step is to reflect those values in your office design. For example, if innovation is a core value, incorporating flexible, collaborative spaces can emphasise this. If sustainability is important to you, using eco-friendly materials and energy-efficient designs can be key. Check out our Green Office Spaces blog for more tips on creating a sustainable office.
By aligning your office layout and design elements with your brand values, you create a workspace that not only looks appealing but also reinforces your brand’s ethos in every detail. Our consultants can guide you in making design choices that perfectly align with your brand values, creating a cohesive and impactful environment.
Step 3: Incorporate your Brand Colours and Logos
HiBob, Reception Area
Use your brand’s colour palette throughout the office to create a cohesive look. Start by painting walls or applying branded wallpapers in your primary colours. Extend these colours to furniture, fixtures, and decorative accents like rugs and curtains. Additionally, place your logo prominently in high-traffic areas, such as the reception and meeting rooms, and integrate it into signage and wayfinding systems to reinforce your brand’s presence.
Redecorating can be a big task, and it’s important to check your lease agreement before making any changes to avoid potential issues. If managing this process feels overwhelming, our experts can take care of the project management of your office fit-out on your behalf, saving you time and energy.
Step 4: Tell your Brand Story
Use your office space to bring your brand’s story to life. Incorporate visual storytelling elements like wall graphics, artwork, or displays that highlight your company’s history, achievements, and values. Consider a timeline wall to showcase your journey, a shelf to display your products, or a trophy cabinet to celebrate your successes.
These touches should seamlessly blend into your office design, creating a cohesive narrative that immerses employees and visitors in your brand’s mission and vision—without cluttering the space.
Step 5: Consider the Employee Experience
HiBob, Dining Area
A well-branded office isn’t just about impressing clients; it’s also about creating a positive environment for your employees. When designing the space, consider your team’s wants and needs. Comfortable, functional furniture, well-lit workstations, and areas for relaxation can all contribute to a more productive and satisfied workforce.
Your office design should encourage the behaviours and attitudes you want to see in your employees, helping to build a strong, positive company culture. At Making Moves, our experts can help you design a workspace that not only embodies your brand but also caters to the unique needs of your team.
How Making Moves Can Help You Brand Your Office Space
At Making Moves, we specialise in creating office spaces that reflect your brand’s identity. Whether you’re relocating, expanding, or refreshing your current space, we streamline the process to ensure a seamless transition.
We start by understanding your business and team to design a workspace that enhances productivity and aligns with your company’s values. Our team handles all aspects of project management, from coordinating with contractors to ensuring lease compliance, so you can focus on your business. We can also assist with the design of the space, selecting materials and furnishings that embody your brand’s personality and create a cohesive environment for both employees and visitors.
How we helped Pasta Evangelists Bring Their Brand to Life in Their New Office Space
Pasta Evangelists, renowned for their innovative approach to Italian cuisine, needed a new office that could keep up with their rapid growth and reflect their vibrant brand. Our team at Making Moves was tasked with finding the perfect location to serve as a permanent home for them. We meticulously reviewed the market, evaluating both serviced and managed spaces, until we identified a high-end building that perfectly aligned with their vision.
Pasta Evangelists, Kitchen
In their new office, we infused Pasta Evangelists’ brand identity throughout the design. We used their colour palette and visual tone to craft a space as light and fresh as their culinary creations. The office features a kitchen layout with a communal island, echoing their mission to deliver unforgettable Italian dining experiences across the UK. Biophilic design elements and a communal rooftop terrace further enhance the space, reflecting their mantra: ‘Faith in Fresh.’
Pasta Evangelists’ Head of People, Alev Çağatay, praised the result: “Thank you for helping us find our forever home! George was amazing! He got the brief and with a super short deadline he was able to shortlist the types of offices we were looking for and absolutely NAILED IT! Thank you, George, for making our office dreams come true!”.
To see more examples of how we’ve helped businesses like Depop and HiBob transform their office spaces, check out our other case studies here.
How to Remove Your Office Branding When Your Lease Ends
While creating a branded office space is crucial, it’s equally important to plan for what happens when your lease comes to an end. Many lease agreements require tenants to return the office to its original state, meaning all branded elements must be removed.
This process can involve removing custom wall graphics, repainting, dismantling branded fixtures, and ensuring that all alterations are undone. Properly removing your office branding is essential to avoid any penalties or charges from the landlord.
At Making Moves, we’re not just here to help you find and brand your office space—we can also assist when it’s time to move on. Our office disposal services ensure that your space is debranded efficiently and restored to its original condition so you can focus on your next steps without worrying about end-of-lease complications. For more tips, read our helpful guide on preparing your office space for disposal.
Ready to Transform Your Office Space?
Your office space is a powerful tool for expressing your brand’s identity and fostering a positive work environment. Whether you’re looking to move or redesign your current office, Making Moves is here to help you every step of the way.
Contact us today to find out how we can help you create a workspace that works for you.
🚚 Source, negotiate and manage entire office moves.
🏢 Dispose, sublet or redesign your office.
🖊️ Professional, independent support.
