ConsultancyLondon

Work-Life Bliss: Which borough takes the crown for London’s working families?

With clean air, low crime rates, and plentiful green space, you can see why this borough came out top for working families.

By Making Moves London

New research reveals factors ranging from a low crime rate right through to a high number of schools, jobs, and parks, which put Bromley at the top of the list of the best London boroughs for working families to live in 2024.

Where we live and work plays a huge part in our happiness. To uncover the best spots in London for working families, our team investigated the best London boroughs for working families in 2024.

Bromley hits number one on the list.

With the area’s rich history, reputation for safety, outstanding culture, and vibrant theatre scene, it’s no wonder the borough has come up at number one. What’s more, the area has one of the lowest crime rates across all boroughs in London, some of the lowest levels of air pollution across the capital, just under 6,500 open jobs currently available and is just a 35-minute commute to central London.

One TikTok user who goes under the name of Hidden Gems London and has amassed 13.6K followers to their account has attested to Bromley being the best London borough in their TikTok: ‘Bromley is cute and nobody can tell me otherwise’. The TikTok has already racked up 65,100 views and over 265 comments. The creator states that ‘Bromley is actually a cute borough’ and ‘this place is so clean’. The video goes on to show the area’s beautiful parks, with the creator stating that they love outer London as there is more access to nature.

Making Moves Director of Operations, Sally Evans, commented on the findings:

“Being situated in London is hugely beneficial for work as companies encourage office returns. Living in boroughs like Bromley while working in the city provides an excellent work-life balance. I’m pleased to see Bromley recognised as the best area for families and as the data rightly shows, it’s not just about attractions. It’s about a short travel time to the office, access to green space, excellent air quality, education, and low crime rates”.

The other boroughs that made the top of the list are as follows:

  1. Barnet
  2. Croydon
  3. Ealing
  4. Richmond upon Thames
  5. Hillingdon
  6. Redbridge
  7. Hounslow
  8. Greenwich
  9. Merton

Methodology

Making Moves utilised third-party data from local council websites, police.co.uk, iqair.com, dayoutwiththekids.co.uk, homeviews.com, addmissionsday.co.uk Google Maps, Total Jobs and rome2rio.com to pull out the following data points:

  1. Crime rate
  2. Air quality
  3. Number of indoor soft play areas
  4. Average rent
  5. Number of secondary schools
  6. Number of primary schools
  7. Average commute time to central London
  8. Number of libraries
  9. Number of open jobs

A weighting was then given to each data point, with a score then calculated, with the borough with the highest score being represented as the ‘best area to live for working families’ and the borough with the lowest score being presented as the ‘least’. View the full dataset here. All data is accurate as of 31/01/24.

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