Discover how the trends of TikTok and Gen Z have impacted modern office culture, with research from Making Moves.
By Making Moves London
May 22, 2025
TikTok has evolved far beyond lip-syncs, dance routines, and comedy sketches. In 2025, it’s become a powerful search engine and storytelling platform, which shapes how we view work, ambition and modern office life.
Today’s users are turning to TikTok to research potential employers, share raw insights into corporate culture, and unpack the realities of working life—from ‘task masking‘ to ‘glamourising the grind’, Gen Z – a generation referred to as the most diverse in history are using the platform to lead unfiltered global conversation about how we work.
By analysing hashtag data and video view counts, we have identified some of the biggest work-related trends gaining traction in 2025. Read on to discover what’s capturing attention and shaping workplace culture—on TikTok this year.
| Rank | Hashtag | Number of posts | Number of views |
|---|---|---|---|
| 1 | #Corporatelife | 268.358K | 208.8M |
| 2 | #Officehumour | 112.7k | 10.3M |
| 3 | #Jobsearchtips | 1.5k | 10.2M |
| 4 | #9to5 | 1.5k | 10.2M |
| 5 | #Workbestie | 1.5k | 10.2M |
| 6 | #Officelife | 1.2k | 10.2M |
| 7 | #Corporategirlies | 1.2k | 7.5M |
The #corporatelife hashtag captures the shared experiences and culture of those working in corporate environments. From ‘A Day in the Life’ to common office behaviours to office design and environment, this hashtag has been used 268.358K times, generating 208.8M video views.
Martha, under the username ‘marthahwin‘, frequently posts content with the #corporatelife hashtag, posting videos that capture everything from ‘work fits’ to their daily work routine. One of their most popular videos, captioned ‘Just a corporate girly in a very important position’, has received 17.5M views, 1.8M likes, and 102.6K saves.
The video shows Martha sitting at her desk, changing position with her leg up on the chair. Although the video shows such a simple and insignificant part of a working day, it works because it generates a conversation, as the moment is highly relatable to young professionals. It allows users to connect with Martha and share their experience of authentic office life. The footage, paired with a funny trending sound, adds humour and drama to this moment.
@marthahwin Just a corporate girly in a very important position #corporatelife #london #office ♬ Dont do it – Louis Hanson
#Officehumour is used alongside videos which share light-hearted content centred around the world of work. Videos range from synchronised dances in the office to trending sounds and ‘POV’ style content tagged onto everyday tasks such as screen sharing. This trend is seen as a great way to inject fun into the daily grind of office life.
NewGen – a social-first creative agency, uses TikTok to show off its team and content creation skills. Under the hashtag #officehumour, their video portrays a team member in the ‘seafood hat of shame’ for microwaving fish in the office, which has earned 10.1M views, 541.4K likes, and 20.1K saves. Again, this relatable moment of microwaving food is something we associate with office life and is a moment large audiences can relate to.
NewGen takes this one step further with the ‘seafood hat of shame’ – an outrageous but funny stunt you wouldn’t see in today’s office. For NewGen, this type of content drives brand awareness and enables them to promote their employer brand to audiences engaging with this hashtag.
@newgenagency_ It’s never okay 🙅 #office #officehumor ♬ Risas – Victor Beatrd
Reports suggest that Tik-Tok’s accessible nature also extends to employment, with SME activity on Tik-Tok supporting 32,000 jobs across all regions of the UK.
So far, #Jobsearchtips has 1.5K posts with this hashtag, totalling 10.2M video views. This trend has genuinely transformed the way Gen Z sources career advice, providing a much more accessible format for this generation. The advice itself is usually from older content creators or career experts, who take to the platform to share personal stories, little-known hacks and best practices.
Stephen Greet, CEO & Co-founder of BeamJobs shares his thoughts on why Gen Z are looking to social media for career advice:
“In my opinion, the reason Gen Z is turning to TikTok for workplace advice is because they feel like it understands them. Career influencers on TikTok speak in their language, reflect their experiences, and talk about the exact pain points they’re dealing with right now. When you’re scrolling and you hear someone talk about quiet quitting or imposter syndrome in a way that sounds honest and unfiltered, you rarely feel like you’re getting advice from a stranger, instead, you feel like you’re being seen by someone who’s been through it.”
Hanna – who goes by ‘hannagetshired‘ on the platform, regularly posts career advice content. With a background in recruitment and career coaching, Hanna’s content covers everything from networking to pivoting careers; Hanna regularly shoots content around her home, garnering thousands of followers and engagements. Their video captioned ‘If you’re looking for a job, I can almost guarantee you’re going to hear this interview question‘, has been viewed 7.4M times and has received 418K likes and 235.2K saves. Hanna’s easy-to-understand and relaxed style clearly resonates with her audience.
@hannagetshired If you’re looking for a job I can almost guarantee you’re going to hear this interview question #interview #interviewquestions #interviewtips #interviewprep #interviewadvice #jobsearch #jobsearchtips #jobsearchhelp #jobseeker #findajob #gethired #getajob #gethiredjobsearchtips #techjob #jobsintech ♬ original sound – hanna gets hired
Unfortunately, Dolly Parton isn’t part of this trend. However, a search for this hashtag will return you videos which cover everything from ‘how to survive the 9 – 5’, ‘what I ate during my 9 – 5′ and my ‘5 – 9 before my 9 – 5’, which involves videos of early morning routines before the working day starts. While for some generations, these videos may seem like an odd way to glamourise a mundane part of our lives and routines, what they offer Gen Z is a visual and audio view of the working world. This trend allows Gen Z to look through and see what office life is like – something they were blocked from experiencing when they first entered the workforce due to COVID restrictions.
Farrah, who posts under ‘farrahbrilly‘ mostly posts daily vlogs as well as lifestyle and wellness content. Their most popular video, ‘realistic 5 – 9 after my 9 – 5‘, has been viewed 6.6M times, receiving 325.8K likes and 8,148 saves. The comments under the video include surprise reactions to Farrah’s evening routine, including different cultural perceptions of the working day, such as when Farrah eats dinner and their commute time.
The video itself is about Farrah’s evening routine – from folding washing and taking vitamins to eating microwaved pasta. The footage isn’t particularly bright or eye-catching, and no trending sound has been used. However, it is clear from the views and video engagement that the creator’s audience is interested in how they spend their time after work, due to the relatability of the content.
@farrahbrilly time stamped evening routine after the 9 to 5 🫶💤 #vlog #asmrsounds #asmrtiktoks #satisfying #eveningroutine #nightroutine #motivation #my5to9after9to5 ♬ original sound – farz
Recent studies suggest that workplace friendships are critical in employee mental health and job satisfaction – which are valued highly by Gen Z workers. This trend includes everything from ‘when your boss says it’s not a two-person job’ to ‘everyone needs a work bestie’ to ‘POV: you’ve reached sibling status with your work bestie’.
A brand we’re surprised to see perform so well on TikTok is PwC Luxembourg – largely as TikTok is seen as a B2C platform. Their content blends a mixture of office humour tagged to current trends and slightly more serious content that showcases their industry knowledge.
One of their more popular videos, ‘POV: your work bestie works on the other side of the building,’ has been viewed 11M times, earning 646.3K likes and 41.4K saves. The video shows two work besties holding up cards reading, ‘I need you’ and the other ‘I miss you’ while standing at opposite sides of an office. Vanessa Carlton’s song ‘A Thousand Miles’ plays over the footage. The video has performed very well as it shows a fun an authentic side to PwC’s brand, tagged onto a trend. This isn’t the type of content you’d expect when PwC comes to mind, which is also another reason it may have gone viral.
@pwc_luxembourg Everything is a two-person job when your work bestie is around… ✨🫶 Teamwork makes the dreamwork! No headphones were harmed during the recording 🎧 #teamwork #workbestie #officelife #corporatehumor #coworkers ♬ Better Off Alone – Alice Deejay
Search for #officelife on TikTok. You’ll find videos ranging from relatable moments, such as dealing with demanding clients or office gossip, to workplace humour or office culture. This hashtag is a way to connect to others working in the office and promote shared experiences.
Not only can hashtags such as #Officelife prove beneficial to those starting out in their job search, but findings suggest that SMEs utilising TikTok to post regular content contributed £1.63 million in 2022 – a figure that continues to grow.
A brand that captures #officelife well is Attwells Solicitors. Their profile describes them as ‘your friendly legal team, ‘ which certainly comes across in their content, which is usually centred on trends, company culture or legal advice. One of their most popular videos, ‘Trying to bond with the Gen Z employee,’ has been viewed 1.5M times, receiving 1.5M likes and 94.9K saves. The popularity of this video is driven again by relatability – as professionals all across the world navigate the challenge of communicating across five generations in the workplace.
@attwellssolicitors Not me slaying the lingo 😚✌🏼#genz #genzlife #officelife #officememe #officebanter #officefun #corporatetok #corporatetiktok #worktok #relatable #solicitorsoftiktok #boss #genzemployee #genzapprentice #legalapprentice #legalapprenticeship #officetiktok #officehumour #manager #office #boomerboss #boomer ♬ original sound – bjcalvillo
The #Corporategirlies hashtag has been used 1.2K times, generating 7.5M views. This hashtag allows users to access a hub of content focused on the lifestyle and fashion of women working in corporate roles. From daily routines to career advice to outfit inspiration, this trend is for users who value career progression, work-life balance and office fashion.
A creator who regularly uses the #corporategirlies hashtag is Whitney Grett. With 96K followers and 1.6M likes, Whitney’s content mainly focuses on corporate fashion, lifestyle content and shopping hauls. One of their more popular videos’ ‘Office Outfits of the Week’, has been viewed 253K times, receiving 10.7K likes and 2,606 saves. The video shows clips of Whitney’s work outfit for each day of the week, which has performed well and served as outfit inspiration to her audience, which is why it has performed well.
@whitneygrett last week’s office ootd round up 🫶🏼 #workwear #officeoutfit #weekofoutfits #fallfashion #corporategirlies ♬ original sound – Abby on the Internet
Sheerluxe, a UK leading fashion and lifestyle publication, also actively post a variety of corporate life videos including ‘Office Outfits of the Week’ showcasing team members outfits to the office on a regular basis – with their spring OOTD roundup totalling 92.8k views.
@sheerluxeWe almost forgot that a good work outfit was the whole point… Work Outfit Work OOTD Workwear Inspo Spring Fashion Spring Trends♬ party 4 u – ㅤ
Sally Evans, Managing Director at Making Moves, shares her insights into how TikTok trends now play a role in our working lives:
“It’s clear that the younger workforce is taking to social media to understand more about the working world, which should be encouraged. We shouldn’t forget that those at the start of their careers spent their first years working during lockdown, so office life isn’t something they have a deep experience of. Younger workers have the opportunity and online support system to break down barriers in a format they can understand and enjoy, which is fantastic.”
Methodology:
Making Moves used TikTok’s Symphony Assist to provide hashtag and video view data on common work-life and office culture hashtags. The data was sourced on the 9th of April – 15th April and covers post and video views popularity for the last 30 days, across all regions.
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